A big welcome to All The Way Leadership!
My name is Doug Keating. I founded All The Way Leadership! with a single purpose in mind. This company will train the next generation of leaders who will make the world a better place. We help you become a strong leader by teaching you the three core competencies of leadership: confidence, clarity, and creativity. Sound like a BHAG (big hairy audacious goal) – it is. We live in a complicated world that is full of complex challenges, overwhelming obstacles, and persistent problems. At times it feels like modern society is coming apart at the seams. Simply read the news – the country is divided. You will agree with me that we are in desperate need of people with innovative ideas, comprehensive solutions, and increased integrity.
My belief is that nothing truly changes without leadership. It is an essential ingredient in making the world a better place and moving our country forward. I fully agree with John Maxwell’s quote below.
Why start a new leadership training company?
Good question. I already have a full-time job at one of the best technology companies in the country. Why in the world would I take on the daunting task of creating a side gig like All The Way Leadership! When starting any new journey it is important to understand why you are doing it. As Simon Sinek describes in his much-viewed TED talk – great companies start with describing why they are in business. If you have never seen Simon’s video – it is below. The video quality is not great, but the content is. It is worth viewing.
I agree with Simon. In fact, I think it so important to understand why I am creating this new company that I plan to spend the next few blog posts explaining the reasons why. Why leadership? Why now? The bottom line is that I believe we are in the middle of a leadership crisis. I see a lack of leadership at all levels – in my town, my county, my state, my country, and the world. We lack great leaders and the world is suffering because of this deficit. I also believe that I possess something to contribute to the solution. I plan to share my observations, ideas, and thoughts about leadership. They are based on decades of experience and many lessons learned – most the hard way.
What you can expect from All The Way Leadership!
I have big plans for the company but will start small. For right now it is just me. I plan to expand the company leadership roster over time. I envision a diverse leadership team that brings different perspectives but the same passion as me for training the next generation of leaders. This endeavor begins with this blog. I will publish a new blog entry every week or so. Compelling content that will help make you a more effective leader. In the coming months, I plan to expand the product offerings to include a newsletter, webinars, and an online leadership training course. As the company grows and trains more leaders it will expand the products to include live training events and seminars.
ATW! is designed to make you a better leader
I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!
