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Why in the world start a new company now?

Another year and no real long-term solutions for many world problems

I wrote the original version of this blog post over a year ago. I would love to say that many things have improved since then. But, that would be a lie. They have not. If anything the world has gotten worse. In fact, when you look at the list of problems below you will notice that none of them is solved. I believe that lackluster leadership is preventing us from moving forward successfully. The main reason I am officially launching All The Way Leadership! now is that the need is so great. It has become my passion project.

We live in troubled times

The world is a mess right now, or at least it feels that way. Our current situation is probably not anything new. I bet our ancestors felt the same way. Life has always been hard. Perhaps we just notice it more these days. Watch the nightly news and you will hear about a wide array of big challenges in our country and around the world.

Below are a dozen world problems that need solutions

I know there are important items missing from the list. I am merely trying to show that we have our hands full right now.

Racism – Charlotteville scared everybody. How could something like that happen in 2017? I went to school in Charlottesville, worked there, and lived there for several years. It is a sleepy small Southern town with a great university and a world-class hospital, not a breeding ground for racist bigots.

Racists gather in front of the Rotunda located at University of Virginia — Racists gather in front of the Rotunda located at the University of Virginia

Gun violence – Las Vegas was disturbing, just like all the other gun violence incidents. Too many examples to list without getting angry. Have we even started to deal with this problem, or are we going to keep kicking the can down the road, hoping it gets better?

The number of people killed with guns is disturbing.

Sexual Harassment – this problem is not new. It has been building up for decades, perhaps even centuries. The list of creepy men will continue to grow as more and more are exposed for their unacceptable behavior. Hopefully, we men will learn one day. Let’s make it today.

America is divided – recent election results clearly demonstrate that we are a nation divided. Congress remains mired in partisan politics. Hardly anything gets done. The two-party system is being questioned. Who can you trust these days and when will we see progress?

2016 Presidential Election results show the divide.

Europe is splintering – BREXIT was the first sign of trouble. Germany is struggling to put a coalition government in place. Refugee problems continue. The dream of a united Europe is starting to fade as countries decide to put their own interests first.

Brexit left many wondering about the future of the EU — Brexit left many wondering about the future of the European Union

Cybersecurity incidents – having your personal data stolen is starting to become a normal part of life. The list of companies, organizations, and government agencies that have been hacked continues to grow. It is way too many to list here. Is anyone’s data safe?

Hackers continue to steal personal data to include passwords.

Terrorist incidents – we still see terrorist incidents all over the world. Some within our own borders like the recent bizarre attack in Manhattan. Others are well-coordinated like the Paris attacks last year. Will the war on terror ever end? Hard to tell.

Flowers placed near the most recent NYC terrorist attack site.

Rogue countries – North Korea and Iran to name a few. Does anyone think it is a good idea for either one of these countries to possess nuclear weapons? Of course not. It is getting harder to stop their progress. Should we negotiate with maniacs?

North Korea continues to build and test missiles.

Russia meddling in our elections – looks like they did it, using our own technology against us. I picture a shirtless Vladimir Putin smiling somewhere in Russia as he continues to create chaos in other countries to prop up his own country’s stature.

Signs point to Russia influencing our elections.

Healthcare costs – they continue to rise with no end in sight. Compare the cost of healthcare in the US with other developed countries in the world. It is eye-opening to see the difference. Sure – we have the best healthcare. But at what cost.

Patients are making harder choices these days.

Education costs – the cost of a college education continues to rise at an alarming rate. I have to write an in-state tuition check every semester. It takes my breath away. I do it so that my children do not graduate with a mountain of debt. I can only imagine writing a check for an out-of-state school. It would probably make me tear up.

The cost of college has been rapidly rising for years.

Sports – even the sports entertainment industry is struggling. The NFL is a mess. Should the players stand for the National Anthem, or not? What about all the injuries? In addition, ticket sales are declining and hard questions are starting to be asked of the owners and players.

Some NFL players kneel during the National Anthem.

None of these world problems will be easy to solve

These problems are big, complex, and the list continues to grow. I do not pretend to have the answers. I doubt any single person does. However, I do know that effective leadership will be needed for all of them. We have a great need for strong leadership in the modern world. I am gravely concerned that we lack the leaders to address these issues. If these leaders already existed we would see more progress on a regular basis.

Not everything is doom and gloom

Anyone who knows me well knows that I am an eternally optimistic person. I want to end this blog on a positive note. Not all is doom and gloom. We have many leaders doing their best to deal with all these issues. I do not mean to discourage them. I applaud their efforts. They make a difference every day. I want to help them by growing more leaders who will stand with them to change the world. We are making progress in some areas, and we can do better. We can do it. I know that we can.

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

ATW Leadership!

Why you can trust All The Way Leadership!

There are a lot of experts in the world

The list of leadership gurus is long. I know because I have read many of their books, listened to their podcasts, attended their events, and completed their training courses. Over the past 30 years, I have learned a lot from many leadership experts like Peter Drucker, Dale Carnegie, John Maxwell, Tom Peters, Arianna Huffington, Simon Sinek, John Kotter, Marcus Buckingham, Molly Fletcher, Ken Blanchard, Jim Collins, Marie Forleo, Michael Hyatt, Seth Godin, Brene Brown, Tony Robbins, and Sheryl Sandburg. I would list more names, but you get the point.

Peter Drucker is the original leadership guru - his books are excellent. — Peter Drucker is considered by many as the original business management and leadership guru.

All The Way Leadership! believes you need more

A company designed with one purpose in mind – to make you a better leader. I am not here to sell a book, or peddle a podcast, or try to get you to sign up for a seminar. Those things will come later. For now, I am focused on helping you grow and develop as a leader through curated compelling content and practical training. Nothing more, nothing less. The question then becomes – why should you turn to All The Way Leadership! for your professional leadership training needs.

Why trust me to serve as a guide for your journey?

Below you will find five compelling reasons why All The Way Leadership is well suited to help you achieve your goal of becoming a more effective leader. They are all true.

Employed – all of us have real jobs that keep us busy. We work for a living as leaders. We do not live in an ivory tower or work from home on our next book project. Instead, we are in the trenches doing our best to be effective leaders ourselves.
Experienced – all of us have served in leadership positions across a wide variety of organizations to include military, government, academic, private industry, and non-profits. We will share decades of lessons learned and best practices.
Engaged – all of us do our best to stay current on leadership trends. We read leadership books, listen to podcasts, attend events, watch webinars, and complete leadership training on a regular basis. Currency and relevance matter.
Educated – all of us earned degrees from leading universities and institutions. All great leaders are learners, and we want to set an example.
Enthusiastic – all of us are passionate about training the next generation of leaders to make the world a better place. It is difficult to hide our enthusiasm for leadership.

“We” are currently an Army of One

I have been working on All The Way Leadership! for over a year. It has taken a long time to get here. I officially launched on March 1st, 2019. Yes – it is just me for now. I plan on adding business partners as the company grows over the next several years. If you meet the criteria outlined above, have a passion for leadership, and would like to collaborate on a project feel free to contact me at allthewayleadership@gmail.com

Why I called this company All The Way Leadership!

When creating this company I had to think of a name. All The Way Leadership! seemed appropriate. It is based on the motto of the US Army 82nd Airborne Division. My first duty assignment as an Infantry Officer in the US Army was at Fort Bragg, home of the 82nd All-American Airborne Division. It was a demanding assignment – only the best of the best get to serve in the 82nd.

The 82nd Airborne Division is over 100 years old.

No slackers allowed in the 82nd

Before going to Fort Bragg I was highly concerned that I might not have what it takes to be a successful leader. The challenge of leading an Airborne Infantry Platoon seemed daunting. Not to mention that when I arrived the Division was just returning from the first Iraq war. The reality was that I was a brand spanking new 2nd Lieutenant taking over a seasoned platoon of combat veterans. Imagine that being your first leadership role. To say I was intimidated by the job would be an understatement.

The unit patch of the 82nd All-American Airborne Division.

The Army prepared me well to lead

Let’s start with the good news. I had already completed several training courses such as Airborne School, Ranger School, and was Jumpmaster certified. On paper, I was a good fit for the job, but I completely lacked real-world experience. My father was a retired US Army Infantry Colonel at the time. He graduated from West Point, served multiple tours in Vietnam as a Green Beret, and was a highly decorated leader with extensive combat experience. I respected my father and considered him a life-long mentor. I decided to call my father for advice.

My father during one of his tours in Vietnam — Photo of my father while serving in Vietnam.

My father gave me great advice

He recommended that I start working hard, really hard with an intense focus on learning the ropes, mastering my craft, and growing my leadership abilities. That is exactly what I did. I busted my ass to get better. I gave it my all, learning from my mistakes, taking notes about what worked and did not work as a young leader in a high-speed organization. Four years in the 82nd taught me a lot. The list of everyone I learned from is too long to list here.

General James Gavin is a personal hero of mine.

The 82nd motto – All The Way, Airborne!

It is actually more than a motto – it is a mindset. Basically, it means that paratroopers in the 82nd give their best to accomplish the mission and are willing to go all the way. I took that mentality with me into my next assignment and the next one, and the next one after that. It has served me well over the years in all my roles – military leadership, academic endeavors, and private industry. I hope to pass along that mindset to others as they look to increase their impact and change the world for the better.

My Company Commander photo - circa 1998. — My Company Commander photo – circa 1998.

ATW! is designed to make you a better leader

ATW Leadership!

Why focus on leadership right now?

Great question. My simple answer is that we are in great need of leadership now. I believe that leadership is a fundamental ingredient for success aka getting stuff done. Achieving success does not come easy. We all know this. If it did – all of us would be successful. We would see a thriving world – populated with healthy people, high-performing organizations, and strong communities. But, that is not what we find. Instead, we witness a world full of people struggling just to make it through another day, organizations failing to deliver results, and communities that are falling apart.

The US government deficit is growing again.

Not all is doom and gloom

Many people are successful, some companies are performing well, and there are plenty of connected communities. Rather, I am saying that sustained success seems to be the exception, not the norm. There has to be a better way. A world in which more of us experience success on a regular basis. I believe there is, and it starts with leadership.

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.”
— Vince Lombardi, American football coach, and NFL executive.

It all starts with effective leadership

It is difficult, if not nearly impossible to achieve great results without effective leadership. Sure – other ingredients are needed for success, especially in large organizations. Teamwork, respect, diversity, dedication, motivation, resilience, innovation, courage, and ethics to name a few. But, I am convinced that any organization can have all those other ingredients, and will still struggle to achieve real success without strong leadership. In the classic business book Good to Great, Jim Collins highlights the fact that great leaders populate great organizations. This was particularly true for high performing companies. I agree with Jim’s conclusions.

Jim Collins concludes great organizations are headed by great leaders. — Jim Collins concludes that great organizations are headed by great leaders.

Leadership matters a lot

I first came to this conclusion while serving in the military. It was amazing to me the difference leadership made. Great leadership led to high performance. The opposite was also true. Bad leadership resulted in poor performance. For example, one unit I served in was performing well. We had a great reputation – well known for delivering awesome results. Everyone enjoyed working there. Morale was sky-high. We had a strong team and a great commander leading it.

Great leaders build teams that work well together.

The day that leader left was a bad day

He was replaced with an inferior leader and performance started to suffer right away. The situation did not improve over time. It only got worse. Morale plummeted and our reputation diminished. It was difficult to watch this degradation firsthand, especially for all of us who had been there during the peak performance years.

Low morale is a direct result of poor leadership - it will infect the organization — Low morale is a direct result of poor leadership – it will infect an organization

Leadership directly impacts performance

I also experienced the exact opposite scenario in a different unit. We were not performing well and everyone knew it. We had a really bad reputation. Morale was low. Mediocre was a good day for us. A new commander with better leadership skills arrived and we started to perform much better within weeks. No mystery to me why the sudden turn around happened.

The unit performed in direct correlation to the leader’s effectiveness. Leadership mattered. It made a huge difference.
All The Way Leadership!

It was that simple. I have seen similar scenarios play out in the business world, government agencies, churches, and charities. My guess is that you have likely seen the same thing happen. High performing organizations with an effective leader in charge. Or the opposite, bad leadership resulting in poor performance.

Performance correlates to leadership ability — An organization’s performance directly correlates to a leader’s effectiveness

All The Way Leadership! will focus on training the next generation of leaders who will help make the world a better place. I do not think we will have one without the other. If we want a better world (I know I do), then we need better leaders and lots of them. In case you cannot already tell – it is a topic I am passionate about which I will talk about more in the next blog post.

ATW! is designed to make you a better leader

ATW Leadership!

Big welcome to All the Way Leadership!

A big welcome to All The Way Leadership!

My name is Doug Keating. I founded All The Way Leadership! with a single purpose in mind. This company will train the next generation of leaders who will make the world a better place. We help you become a strong leader by teaching you the three core competencies of leadership: confidence, clarity, and creativity. Sound like a BHAG (big hairy audacious goal) – it is. We live in a complicated world that is full of complex challenges, overwhelming obstacles, and persistent problems. At times it feels like modern society is coming apart at the seams. Simply read the news – the country is divided. You will agree with me that we are in desperate need of people with innovative ideas, comprehensive solutions, and increased integrity.

The recent election reveals how divided we are right now. (Image credit: kbeis / Getty Images)

My belief is that nothing truly changes without leadership. It is an essential ingredient in making the world a better place and moving our country forward. I fully agree with John Maxwell’s quote below.

John Maxwell's perspective on leadership. — John Maxwell’s perspective on leadership – it is essential.

Why start a new leadership training company?

Good question. I already have a full-time job at one of the best technology companies in the country. Why in the world would I take on the daunting task of creating a side gig like All The Way Leadership! When starting any new journey it is important to understand why you are doing it. As Simon Sinek describes in his much-viewed TED talk – great companies start with describing why they are in business. If you have never seen Simon’s video – it is below. The video quality is not great, but the content is. It is worth viewing.

I agree with Simon. In fact, I think it so important to understand why I am creating this new company that I plan to spend the next few blog posts explaining the reasons why. Why leadership? Why now? The bottom line is that I believe we are in the middle of a leadership crisis. I see a lack of leadership at all levels – in my town, my county, my state, my country, and the world. We lack great leaders and the world is suffering because of this deficit. I also believe that I possess something to contribute to the solution. I plan to share my observations, ideas, and thoughts about leadership. They are based on decades of experience and many lessons learned – most the hard way.

What you can expect from All The Way Leadership!

I have big plans for the company but will start small. For right now it is just me. I plan to expand the company leadership roster over time. I envision a diverse leadership team that brings different perspectives but the same passion as me for training the next generation of leaders. This endeavor begins with this blog. I will publish a new blog entry every week or so. Compelling content that will help make you a more effective leader. In the coming months, I plan to expand the product offerings to include a newsletter, webinars, and an online leadership training course. As the company grows and trains more leaders it will expand the products to include live training events and seminars.

ATW! is designed to make you a better leader

ATW Leadership!