ATW! Archives - Page 9 of 9 - All the Way Leadership Blog

What happens when leaders do not have a good strategy?

Last week I talked about the fact that leaders are under pressure to deliver results. High performance is expected, as it should be. The pressure can be tremendous, especially if you work for a publically traded company that needs to deliver results to its shareholders on a quarterly basis. Many start-up companies face a similar challenge. Their investors want to see a return on their money. Owners, leaders, and employees are pressured to make it happen…quickly. My last blog post described a troubling trend – what happens when leaders hit the easy button instead of implementing comprehensive solutions that address complex challenges. This blog post will describe another troubling leadership trend I see – tactical execution without a good long-term strategy.

Driving without a destination- fog ahead

When leaders obsess on short-term results they tend to miss the bigger picture. This approach drives what I would describe as tactical tunnel vision versus maintaining a long-term focus. It is not uncommon to watch leaders deliver tactical results despite the fact that they have no real long-term strategy. Everyone is in a hurry to get somewhere fast, but the destination some are driving towards is unknown.

Driving without a known destination leads to a foggy picture.

Is your team on the road to nowhere?

It is analogous to getting in your car and starting to drive without a clear idea of where you are going. There is nothing wrong with pushing hard to get short-term results as long as it feeds into a long-term strategy that moves the organization forward towards a clearly articulated vision. One without the other can be dangerous and may backfire. Let’s take a look at one example.

Example – an innovative way to feed your family

I do not like grocery shopping. It is boring. Big store, too many choices, and the same items on the shelves every time you visit. It is rare that I am excited to go to the grocery store. I consider it a necessary evil. I doubt I am alone in this dislike. But, all of us have to eat, and the grocery store is the only real affordable option. Eating out all the time gets expensive. Recently several new companies created an innovative solution for people like me.

They deliver meals to your home

They send the ingredients and recipes you need for a few meals a week. The amount delivered is measured so that you do not have to deal with a large pile of leftovers. Great idea. I decided to give these services a try to see if they were worth it. My plan was simple – I would try several different companies to see which one was the best. I learned a lot during this experiment.

Why go to the grocery store if you can have the meals delivered to your front door.

Everyone gets a discount – especially your friends

As many of you already know there are several companies to pick from when it comes to home meal delivery. Blue Apron, HelloFresh, Plated, Home Chef and Sun Basket to name a few. I actually tried each of these for at least a few weeks. All of them were decent, but I ran into issues with all of them. I could tell right away that they were focused mainly on delivering tactical results – increasing their number of customers. Get people to join. They lack a good long-term strategy. I noticed that all of them were offering discount prices to get customers to subscribe, but they would try to jack the price up as soon as possible. They sent coupons in order to get me to encourage my friends to sign up.

This box service offers more than 50% off.

Hard to compete on price alone

It became obvious that there were problems with their pricing model. If your company has to use discount pricing all the time to attract customers you are creating a commodity market – the lowest price wins. This pricing approach will attract other commodity companies into the market – like Amazon and Wal-mart. When they do we all know how that story ends – not well for the little guy.

It is common to see a large discount for your first box to lure you in. — It is common to see a large discount for your first box to lure you into subscribing.

It was super easy to join

The second thing I noticed is that their customer service model was not well designed. It was really easy to sign up for the service. Their online sales funnel was optimized. The problems started to surface after I became a customer. It was a challenge to modify the frequency of deliveries, to delay delivery, and really difficult to stop the service. The website hid the section that described how to stop the service. You had to search hard to find the details. In fact, more than one of the services made me call to cancel the subscription. You could not cancel online.

Lock the door – you can enter but never leave…bad strategy

Let me get this straight – I can join in a jiffy online but have to call your company and wait on the line to quit. No thank you. Not a good customer retention model. It started to feel like I was staying at the Hotel California where “you can check out but never leave”. The third problem was that the quality of a few of them was just not there. They were struggling to keep pace with the demand they were creating. The food delivered was not bad, but it was not worth the price they demanded. In the end, I decided none of them was great.

Even Sun Basket which advertises fresh ingredients had quality issues.

Trying to please Wall Street – swimming with the sharks

Probably the biggest misstep in the meal kit delivery market was made by Blue Apron. They were in a hurry to get Wall Street investors behind the company. Their leadership decided to pay attention to Wall Street rather than optimize their supply chain operations. They were not ready for prime time. Instead, they focused on increasing their customer base so that they could make a splash when they conducted their IPO. Here is a quote from a Richmond-Times newspaper article that explains the problem.

Blue Apron’s IPO was going to be a moment to celebrate — validation for the mushrooming food delivery industry. Behind the scenes, however, all was not well. A new fulfillment center was months behind schedule and still wasn’t ready for prime time six weeks before the IPO.

If your company is in the delivery business, then one would think that leadership would be laser-focused on making sure its core process is functioning well. Blue Apron completed its IPO to some fanfare. The company’s stock price and its investors have suffered since then. I guess that throwing money at the problem did not solve it. Rather it exposed the weak link in their supply chain. Time will tell if Blue Apron recovers from this misstep. Oh, by the way, since Blue Apron went public both Amazon and Wal-mart have entered this market. Sharks are in the water. I sure hope the Blue Apron leadership team knows how to outswim the sharks. I doubt they will survive.

Blue Apron decided that courting Wall Street was more important than customer service.

Effective leaders play the long game – they have a strategy

Effective leaders understand that a long-term strategy is vital to success. They establish a vision for where the organization needs to go, craft the strategy for getting there, draw a roadmap, and create an implementation plan for moving forward successfully. Next comes execution – the hard part. If there is one thing all leaders know, it is that execution requires a long-term focus.

Real leaders avoid shortcuts

If you choose to shortcut this process then you may pay the price like the example described above. Be a better leader. Take the path less chosen. If you look at some of the most successful companies in the world today, they have a long-term focus. Market leaders like Apple, Amazon, and Microsoft took decades to build. All three are or were headed by leaders who delivered great results year after year after year. They are dominant players nowadays. That did not happen overnight.

There are no shortcuts to true excellence.
Angela Duckworth

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I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

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What happens when leaders press the easy button?

Today’s leaders are under a lot of pressure to get results and get them quickly. Strong performance is expected. Let’s face it – winning in the modern highly competitive world is difficult. If you do not achieve success, then you may not last long in your position. That sounds harsh, but it is the reality. New leaders will be brought in to get the job done that is left unfinished by their predecessors. Hitting the easy button is tempting. I am a senior leader and work for one of the best companies in the country. I know first hand the type of pressure that leaders feel. We are expected to succeed. Everyone receives an annual growth target. No one gets a pass, no matter what the market conditions look like. No excuses – get the job done!

Leaders are expected to succeed

As a leader, you probably face the same expectations. But we all know success does not come easy. No – you will be tested at some point. How leaders deal with this test varies. Some thrive on the competition while others struggle to survive. Over the past few years, I have noticed several leadership trends that are becoming more prevalent these days. Some trends are positive like more diversity in senior leadership positions. While others are troubling. For the next few weeks, I will talk about a few troubling trends that I see related to leaders dealing with high-performance expectations and the potential impact they are having on society.

“Blessed is he who expects nothing, for he shall never be disappointed.”
– Alexander Pope

Leadership challenges are complex

The challenges that many leaders face are vexing. Some leadership challenges are complex due to the size of the problem. If it is a big problem it will likely take a long time to solve. For example, in 2010 British Petroleum (BP) faced a huge leadership challenge when one of their rigs spilled an enormous amount of oil into the Gulf of Mexico. Several people died. The oil washed up on the beautiful beaches of the Gulf Coast. It was a huge mess that dominated the news for weeks. It took BP years to recover from this tragic event and the aftermath.

This map shows the size of the BP oil spill problem.

Leadership challenges are uncertain

Other leadership challenges are complex because it is difficult to determine what caused the problem. For example, back in 2009, Toyota had to recall millions of its vehicles. The gas pedal in some Toyota models stuck to the floor preventing the driver from stopping the vehicle. It was unclear what was causing the problem. Fixing this problem took a long time. Once again, several people died and Toyota was in the news for months regarding this problem. Several have studied this problem and it still remains unclear to this day if the gas pedals stuck, or did the drivers cause the accidents. It did not really matter to Toyota – they still had to deal with the situation. It haunted them for years.

Toyota kept selling cars during the controversy. — Toyota kept selling cars during the controversy, but their sales dropped.

OPM debacle – a case study of pressing the easy button

In 2015 someone hacked into a database managed by the Office of Personnel Management (OPM), an organization in the US government. The hackers stole all the files containing the personal data of everyone who holds a US government security clearance. OPM leadership reacted to the situation by hitting the easy button.

The OPM hack was in the news for a long time.

They decided to handle the crisis like previous hacking incidents

OPM set up a website so that anyone could check to see if their data had been stolen. They sent letters to all affected parties. It was over twenty million people. I know about the letter because I received one of them. OPM started to investigate the details of what happened. As they would soon discover – it was a complete debacle and would only get worse. The easy button did not work.

The OPM Director at the time trying to explain what happened to congress. — The OPM Director at the time trying to explain what happened to Congress.

The situation goes from bad to worse

First, there were problems with the letters. The address data they had for some people was old. It was hard to tell if everyone affected actually received one. OPM sent out more letters. I received another one. Second, several people questioned whether the new website that OPM launched was secure, or not. Some did not use the site since it was set up by the same organization that had just been hacked. Third, there was a debate about who should pay for the credit monitoring everyone would need in the aftermath. The cost was not trivial. Lastly, the hack was worse than thought. In fact, OPM had been hacked more than once. Stealing the data was easy for hackers due to the negligence of the company responsible for managing the database. It became clear that something more needed to be done…quickly.

OPM leadership explaining to Congress what happened.

Leaders pay the price for pressing the easy button

As things worsened leaders started getting fired. It was amazing to me how long it took before the Chief Information Officer, the person responsible for securing the organization’s information technology assets, finally resigned. She should have been fired right away so that new leadership could be brought in. Someone who would not defend why things were the way they were. Someone who would solve the problem in a timely manner. The most disturbing part of the situation was that it was hard to tell if the problem had actually been solved. Was the data properly protected? Some reports indicated there were still problems months later.

Turns out there was more than one breach. Double trouble.

Complex challenges require comprehensive solutions

The magnitude of the OPM incident cannot be understated. Any enemy of the US would want this data. Many believe one of our adversaries stole the data. They took advantage of lax leadership and we all pay the price. Leaders need to address complex challenges with comprehensive solutions that actually solve the problem. Effective leaders recognize when they are dealing with a complex challenge and address it in an appropriate manner.

The sensitivity of the OPM data stolen is unsettling.

Do not hit the easy button and hope for the best

No – good leaders quickly assess the situation and set solutions into motion. They continue analyzing the problem and craft a comprehensive solution that will address the challenge in the long-term. Sure – some problems are easy to fix. You make a few decisions, implement some small changes, and the problems are solved. But many leadership challenges are complex, like the examples I have included here.

Complex challenges require leaders with comprehensive solutions to solve them.

The impact of pressing the easy button

When leaders press the easy button while dealing with complex challenges we all pay the price. Problems last longer than they should. It costs more money to solve. Sometimes, the effects continue for years. I know because I still continue to monitor my credit and will do so for the rest of my life to avoid anyone using my personal data to ruin my credit. More importantly, I do not want my children to suffer negative consequences from the OPM debacle. Yes – you guessed it. The files included family member data also.

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Why in the world start a new company now?

Another year and no real long-term solutions for many world problems

I wrote the original version of this blog post over a year ago. I would love to say that many things have improved since then. But, that would be a lie. They have not. If anything the world has gotten worse. In fact, when you look at the list of problems below you will notice that none of them is solved. I believe that lackluster leadership is preventing us from moving forward successfully. The main reason I am officially launching All The Way Leadership! now is that the need is so great. It has become my passion project.

We live in troubled times

The world is a mess right now, or at least it feels that way. Our current situation is probably not anything new. I bet our ancestors felt the same way. Life has always been hard. Perhaps we just notice it more these days. Watch the nightly news and you will hear about a wide array of big challenges in our country and around the world.

Below are a dozen world problems that need solutions

I know there are important items missing from the list. I am merely trying to show that we have our hands full right now.

Racism – Charlotteville scared everybody. How could something like that happen in 2017? I went to school in Charlottesville, worked there, and lived there for several years. It is a sleepy small Southern town with a great university and a world-class hospital, not a breeding ground for racist bigots.

Racists gather in front of the Rotunda located at University of Virginia — Racists gather in front of the Rotunda located at the University of Virginia

Gun violence – Las Vegas was disturbing, just like all the other gun violence incidents. Too many examples to list without getting angry. Have we even started to deal with this problem, or are we going to keep kicking the can down the road, hoping it gets better?

The number of people killed with guns is disturbing.

Sexual Harassment – this problem is not new. It has been building up for decades, perhaps even centuries. The list of creepy men will continue to grow as more and more are exposed for their unacceptable behavior. Hopefully, we men will learn one day. Let’s make it today.

America is divided – recent election results clearly demonstrate that we are a nation divided. Congress remains mired in partisan politics. Hardly anything gets done. The two-party system is being questioned. Who can you trust these days and when will we see progress?

2016 Presidential Election results show the divide.

Europe is splintering – BREXIT was the first sign of trouble. Germany is struggling to put a coalition government in place. Refugee problems continue. The dream of a united Europe is starting to fade as countries decide to put their own interests first.

Brexit left many wondering about the future of the EU — Brexit left many wondering about the future of the European Union

Cybersecurity incidents – having your personal data stolen is starting to become a normal part of life. The list of companies, organizations, and government agencies that have been hacked continues to grow. It is way too many to list here. Is anyone’s data safe?

Hackers continue to steal personal data to include passwords.

Terrorist incidents – we still see terrorist incidents all over the world. Some within our own borders like the recent bizarre attack in Manhattan. Others are well-coordinated like the Paris attacks last year. Will the war on terror ever end? Hard to tell.

Flowers placed near the most recent NYC terrorist attack site.

Rogue countries – North Korea and Iran to name a few. Does anyone think it is a good idea for either one of these countries to possess nuclear weapons? Of course not. It is getting harder to stop their progress. Should we negotiate with maniacs?

North Korea continues to build and test missiles.

Russia meddling in our elections – looks like they did it, using our own technology against us. I picture a shirtless Vladimir Putin smiling somewhere in Russia as he continues to create chaos in other countries to prop up his own country’s stature.

Signs point to Russia influencing our elections.

Healthcare costs – they continue to rise with no end in sight. Compare the cost of healthcare in the US with other developed countries in the world. It is eye-opening to see the difference. Sure – we have the best healthcare. But at what cost.

Patients are making harder choices these days.

Education costs – the cost of a college education continues to rise at an alarming rate. I have to write an in-state tuition check every semester. It takes my breath away. I do it so that my children do not graduate with a mountain of debt. I can only imagine writing a check for an out-of-state school. It would probably make me tear up.

The cost of college has been rapidly rising for years.

Sports – even the sports entertainment industry is struggling. The NFL is a mess. Should the players stand for the National Anthem, or not? What about all the injuries? In addition, ticket sales are declining and hard questions are starting to be asked of the owners and players.

Some NFL players kneel during the National Anthem.

None of these world problems will be easy to solve

These problems are big, complex, and the list continues to grow. I do not pretend to have the answers. I doubt any single person does. However, I do know that effective leadership will be needed for all of them. We have a great need for strong leadership in the modern world. I am gravely concerned that we lack the leaders to address these issues. If these leaders already existed we would see more progress on a regular basis.

Not everything is doom and gloom

Anyone who knows me well knows that I am an eternally optimistic person. I want to end this blog on a positive note. Not all is doom and gloom. We have many leaders doing their best to deal with all these issues. I do not mean to discourage them. I applaud their efforts. They make a difference every day. I want to help them by growing more leaders who will stand with them to change the world. We are making progress in some areas, and we can do better. We can do it. I know that we can.

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Why you can trust All The Way Leadership!

There are a lot of experts in the world

The list of leadership gurus is long. I know because I have read many of their books, listened to their podcasts, attended their events, and completed their training courses. Over the past 30 years, I have learned a lot from many leadership experts like Peter Drucker, Dale Carnegie, John Maxwell, Tom Peters, Arianna Huffington, Simon Sinek, John Kotter, Marcus Buckingham, Molly Fletcher, Ken Blanchard, Jim Collins, Marie Forleo, Michael Hyatt, Seth Godin, Brene Brown, Tony Robbins, and Sheryl Sandburg. I would list more names, but you get the point.

Peter Drucker is the original leadership guru - his books are excellent. — Peter Drucker is considered by many as the original business management and leadership guru.

All The Way Leadership! believes you need more

A company designed with one purpose in mind – to make you a better leader. I am not here to sell a book, or peddle a podcast, or try to get you to sign up for a seminar. Those things will come later. For now, I am focused on helping you grow and develop as a leader through curated compelling content and practical training. Nothing more, nothing less. The question then becomes – why should you turn to All The Way Leadership! for your professional leadership training needs.

Why trust me to serve as a guide for your journey?

Below you will find five compelling reasons why All The Way Leadership is well suited to help you achieve your goal of becoming a more effective leader. They are all true.

Employed – all of us have real jobs that keep us busy. We work for a living as leaders. We do not live in an ivory tower or work from home on our next book project. Instead, we are in the trenches doing our best to be effective leaders ourselves.
Experienced – all of us have served in leadership positions across a wide variety of organizations to include military, government, academic, private industry, and non-profits. We will share decades of lessons learned and best practices.
Engaged – all of us do our best to stay current on leadership trends. We read leadership books, listen to podcasts, attend events, watch webinars, and complete leadership training on a regular basis. Currency and relevance matter.
Educated – all of us earned degrees from leading universities and institutions. All great leaders are learners, and we want to set an example.
Enthusiastic – all of us are passionate about training the next generation of leaders to make the world a better place. It is difficult to hide our enthusiasm for leadership.

“We” are currently an Army of One

I have been working on All The Way Leadership! for over a year. It has taken a long time to get here. I officially launched on March 1st, 2019. Yes – it is just me for now. I plan on adding business partners as the company grows over the next several years. If you meet the criteria outlined above, have a passion for leadership, and would like to collaborate on a project feel free to contact me at allthewayleadership@gmail.com

Why I called this company All The Way Leadership!

When creating this company I had to think of a name. All The Way Leadership! seemed appropriate. It is based on the motto of the US Army 82nd Airborne Division. My first duty assignment as an Infantry Officer in the US Army was at Fort Bragg, home of the 82nd All-American Airborne Division. It was a demanding assignment – only the best of the best get to serve in the 82nd.

The 82nd Airborne Division is over 100 years old.

No slackers allowed in the 82nd

Before going to Fort Bragg I was highly concerned that I might not have what it takes to be a successful leader. The challenge of leading an Airborne Infantry Platoon seemed daunting. Not to mention that when I arrived the Division was just returning from the first Iraq war. The reality was that I was a brand spanking new 2nd Lieutenant taking over a seasoned platoon of combat veterans. Imagine that being your first leadership role. To say I was intimidated by the job would be an understatement.

The unit patch of the 82nd All-American Airborne Division.

The Army prepared me well to lead

Let’s start with the good news. I had already completed several training courses such as Airborne School, Ranger School, and was Jumpmaster certified. On paper, I was a good fit for the job, but I completely lacked real-world experience. My father was a retired US Army Infantry Colonel at the time. He graduated from West Point, served multiple tours in Vietnam as a Green Beret, and was a highly decorated leader with extensive combat experience. I respected my father and considered him a life-long mentor. I decided to call my father for advice.

My father during one of his tours in Vietnam — Photo of my father while serving in Vietnam.

My father gave me great advice

He recommended that I start working hard, really hard with an intense focus on learning the ropes, mastering my craft, and growing my leadership abilities. That is exactly what I did. I busted my ass to get better. I gave it my all, learning from my mistakes, taking notes about what worked and did not work as a young leader in a high-speed organization. Four years in the 82nd taught me a lot. The list of everyone I learned from is too long to list here.

General James Gavin is a personal hero of mine.

The 82nd motto – All The Way, Airborne!

It is actually more than a motto – it is a mindset. Basically, it means that paratroopers in the 82nd give their best to accomplish the mission and are willing to go all the way. I took that mentality with me into my next assignment and the next one, and the next one after that. It has served me well over the years in all my roles – military leadership, academic endeavors, and private industry. I hope to pass along that mindset to others as they look to increase their impact and change the world for the better.

My Company Commander photo - circa 1998. — My Company Commander photo – circa 1998.

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Why focus on leadership right now?

Great question. My simple answer is that we are in great need of leadership now. I believe that leadership is a fundamental ingredient for success aka getting stuff done. Achieving success does not come easy. We all know this. If it did – all of us would be successful. We would see a thriving world – populated with healthy people, high-performing organizations, and strong communities. But, that is not what we find. Instead, we witness a world full of people struggling just to make it through another day, organizations failing to deliver results, and communities that are falling apart.

The US government deficit is growing again.

Not all is doom and gloom

Many people are successful, some companies are performing well, and there are plenty of connected communities. Rather, I am saying that sustained success seems to be the exception, not the norm. There has to be a better way. A world in which more of us experience success on a regular basis. I believe there is, and it starts with leadership.

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.”
— Vince Lombardi, American football coach, and NFL executive.

It all starts with effective leadership

It is difficult, if not nearly impossible to achieve great results without effective leadership. Sure – other ingredients are needed for success, especially in large organizations. Teamwork, respect, diversity, dedication, motivation, resilience, innovation, courage, and ethics to name a few. But, I am convinced that any organization can have all those other ingredients, and will still struggle to achieve real success without strong leadership. In the classic business book Good to Great, Jim Collins highlights the fact that great leaders populate great organizations. This was particularly true for high performing companies. I agree with Jim’s conclusions.

Jim Collins concludes great organizations are headed by great leaders. — Jim Collins concludes that great organizations are headed by great leaders.

Leadership matters a lot

I first came to this conclusion while serving in the military. It was amazing to me the difference leadership made. Great leadership led to high performance. The opposite was also true. Bad leadership resulted in poor performance. For example, one unit I served in was performing well. We had a great reputation – well known for delivering awesome results. Everyone enjoyed working there. Morale was sky-high. We had a strong team and a great commander leading it.

Great leaders build teams that work well together.

The day that leader left was a bad day

He was replaced with an inferior leader and performance started to suffer right away. The situation did not improve over time. It only got worse. Morale plummeted and our reputation diminished. It was difficult to watch this degradation firsthand, especially for all of us who had been there during the peak performance years.

Low morale is a direct result of poor leadership - it will infect the organization — Low morale is a direct result of poor leadership – it will infect an organization

Leadership directly impacts performance

I also experienced the exact opposite scenario in a different unit. We were not performing well and everyone knew it. We had a really bad reputation. Morale was low. Mediocre was a good day for us. A new commander with better leadership skills arrived and we started to perform much better within weeks. No mystery to me why the sudden turn around happened.

The unit performed in direct correlation to the leader’s effectiveness. Leadership mattered. It made a huge difference.
All The Way Leadership!

It was that simple. I have seen similar scenarios play out in the business world, government agencies, churches, and charities. My guess is that you have likely seen the same thing happen. High performing organizations with an effective leader in charge. Or the opposite, bad leadership resulting in poor performance.

Performance correlates to leadership ability — An organization’s performance directly correlates to a leader’s effectiveness

All The Way Leadership! will focus on training the next generation of leaders who will help make the world a better place. I do not think we will have one without the other. If we want a better world (I know I do), then we need better leaders and lots of them. In case you cannot already tell – it is a topic I am passionate about which I will talk about more in the next blog post.

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Big welcome to All the Way Leadership!

A big welcome to All The Way Leadership!

My name is Doug Keating. I founded All The Way Leadership! with a single purpose in mind. This company will train the next generation of leaders who will make the world a better place. We help you become a strong leader by teaching you the three core competencies of leadership: confidence, clarity, and creativity. Sound like a BHAG (big hairy audacious goal) – it is. We live in a complicated world that is full of complex challenges, overwhelming obstacles, and persistent problems. At times it feels like modern society is coming apart at the seams. Simply read the news – the country is divided. You will agree with me that we are in desperate need of people with innovative ideas, comprehensive solutions, and increased integrity.

The recent election reveals how divided we are right now. (Image credit: kbeis / Getty Images)

My belief is that nothing truly changes without leadership. It is an essential ingredient in making the world a better place and moving our country forward. I fully agree with John Maxwell’s quote below.

John Maxwell's perspective on leadership. — John Maxwell’s perspective on leadership – it is essential.

Why start a new leadership training company?

Good question. I already have a full-time job at one of the best technology companies in the country. Why in the world would I take on the daunting task of creating a side gig like All The Way Leadership! When starting any new journey it is important to understand why you are doing it. As Simon Sinek describes in his much-viewed TED talk – great companies start with describing why they are in business. If you have never seen Simon’s video – it is below. The video quality is not great, but the content is. It is worth viewing.

I agree with Simon. In fact, I think it so important to understand why I am creating this new company that I plan to spend the next few blog posts explaining the reasons why. Why leadership? Why now? The bottom line is that I believe we are in the middle of a leadership crisis. I see a lack of leadership at all levels – in my town, my county, my state, my country, and the world. We lack great leaders and the world is suffering because of this deficit. I also believe that I possess something to contribute to the solution. I plan to share my observations, ideas, and thoughts about leadership. They are based on decades of experience and many lessons learned – most the hard way.

What you can expect from All The Way Leadership!

I have big plans for the company but will start small. For right now it is just me. I plan to expand the company leadership roster over time. I envision a diverse leadership team that brings different perspectives but the same passion as me for training the next generation of leaders. This endeavor begins with this blog. I will publish a new blog entry every week or so. Compelling content that will help make you a more effective leader. In the coming months, I plan to expand the product offerings to include a newsletter, webinars, and an online leadership training course. As the company grows and trains more leaders it will expand the products to include live training events and seminars.

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